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RFID technology continues to expand and build momentum, just as might have expected.  The competition with bar codes also continues as the new barcodes like those on postal mail handle more informaiton and with less loss of data from damage.  Scratch an ordinary bar code or lose a bar and the data is gone.  Not so these days. 

As predicted RFID is also growing and stories of successful application are a big part of what will be talked about at this week’s RFID World conference.  Walter Darrough of Animus is at RFID attending with RF Code, a provider of RFID solutions and an alliance partner with Animus Solutions. 

I had the opportunity to ask Mitch Medford, CEO of RF Code a few questions about the business and the technology.   Rather than passive RFID, he sees real growth in the acceptance and use of active RFID solutions.  Active RFID is the winner according to MItch, whose company and their partners offer solutions for many industries.  WIth a common focus on inventory, tracking and monitoring high-cost assets, there is a wealth of possible applications across industries.

I asked Mitch about using active RFID with IT and he pointed out that the ROI on active RFID instead of passive RFID is easy to show.  The start up cost is higher with active, but from that moment on, the increased ability to track and monitor over time increases the ROI in reduced loss of equipment and unnecessary purchases.  

Animus will be working with RF Code to consult with clients and partners on the application of active RFID to IT asset processes.  With the Valu-check program, Animus will analyze the opportunity for active RFID applications, build the business case and then we can be available to help adjust processes.  For some organizations, RFID will be the next step to gather additional value for their organizations.